Making Photos: Indoors
Always use the flash when shooting indoors, even when you don’t think you need it. Instant photography requires much more light than other types of photography. Indoor light will generally create a yellow cast on Impossible film due to the color temperature of the light source. All Impossible film is calibrated for daylight, the I-1’s ring flash is also calibrated for daylight color temperature.
Making Photos: Outdoors
Lots of natural light is your best friend when it comes to instant photography. All Impossible film is daylight balanced, meaning that the colours will appear most accurate when shooting in natural lighting. On a sunny day, outdoors, you don’t need to use the ring flash at all. Make sure that the sun is always behind you when you shoot. If your environment is very bright, you can try moving the lighten/darken switch down to the ‘darken’ position to let less light into the shot and ensure it isn’t blown out (over-exposed). Remember that if you are not shooting in bright, direct sunlight, or your subject is in shadow, you can always use the ring flash.
Making Photos: Night-time
Getting a good photo at night means paying attention to the light already in the scene. You will need different settings whether you’re shooting at a party or trying to capture streetlight, for example. When shooting at a party (or in any indoor environment at night), you should always use the flash. You can also try moving the lighten/ darken switch up to get a brighter shot. If you want to capture city lights at night, you can use the I-1 App to fine tune your image by adjusting aperture and shutter speed in Manual Mode. Unless your subject is very close, and will be illuminated with the flash (such as in a portrait), you will require a tripod for long exposures.
Making Photos: Landscape
If you’re trying to capture a landscape, make sure that the sun or main light source is behind you to prevent the image from being blown out. On a gloomy day you may wish to put the camera on a steady surface or on a tripod, which makes it easier for the entire scene to remain in focus.
Making Photos: Portrait
Make sure that you are at least 30cm away from your subject as this is the minimum focusing distance of the I-1. If you are intending to use natural light only, without the flash, ensure that there is enough light in your scene or else the photos will be too dark. Lastly, remember that the viewfinder is located on top of the camera and that you may need to aim a little bit higher, i.e. tilt the camera up, to account for the difference between what your eye is seeing and what the lens is going to capture. The sweet spot for portraits is 0.74m (lens to subject distance).
More details on how to best frame and focus with the I-1 can be learned below: